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Conference recap: Ad Age Digital
The Ad Age Digital Conference in San Francisco is a good place to evaluate how marketing and communication professionals feel about digital. On the brand side If there’s only one take away from this...
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Red Bull: the brand that gives content wings
While some brands are still trying to make the (outdated) distinction between different media ecosystems – events, public relations, product placement and the web – Red Bull blew right past them and...
View ArticleNew year, same hype
Every new year, the industry is flooded with a slew of marketing predictions on what the need-to-know, upcoming trends are. Considering each year has been quoted to be “the year of mobile” since 2008,...
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Embrace the change
While KPIs, measurement models, attribution, and optimization remain go-to frameworks of digital marketing plans, I often get the feeling we’re leaning too much on these performance metrics and not...
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